It is often seen that many B2B
clients who are interested in the products and wish to enquire about the same,
run through a lot of inconvenience while choosing those products which enticed
them.
Problems faced by B2B
Fabric Buyers
Most of the websites either have one contact page that asks
for detail information like Name, Address, Company Name, Telephone number and a
message box every time a product is enquired or the client has to choose for
each product one by one, fill in detail and send, again and yet again.
So lets say that if I, as a B2B client, wish to enquire
about 10 different fabrics from 4 different sub category, I need to remember
the product characteristics, its name going back and forth and then fill in
those details followed by the message which may be like “I want to have the
sample of Product Code xyz, 200 mtr order of fabric for product code abc, for
product code def I have written message as “you said you can produce only 500
mtr in a month, but I am supposed to deliver 500 mtr of finished product in 30
days, how will I be able to work it out?..etc”
The problem faces by the client in such scenario are:
n
Remembering so many product item is such a pain
n
If he clears the hurdle number 1, the next
hurdle is remembering the Commercial Specifications that tells about the
product capacity, minimum order quantity and expected order time. For 10
products, it look like remembering 30 different piece of information
n
Assuming the user has a sharp memory, he
remembers well everything. But again, he needs to fill in the details specific
for each product based on its Commercial information.
n
What if suddenly the Boss ask hey Mike, go in
for Silk fabric also, we might have a client looking for the best Silk fabrics.
Ohh no man, baffled Mike frustrates, ‘how come the boss is so cold to my
existing problem of enquiring products. I can’t copy and paste the information
because even this exercise I need to do 10 times now 15 times for the same
number of different products?? What a pain!!
n
To add to the list of already existing
inconveniences, now Silk has a count system different from Cotton and Linen,
how the hell am I going to remember the Technical Specifications?
This is a perennial problem faces by almost all the website
operating into B2B category. To address such issue, we at Folksmarket.com
utilized our tech resource to program in such a way that through one click, any
user can enquire for the multiple products.
Uniqueness of
www.folksmarket.com
At folksmarket.com, we believe in giving all the information
to the client in our website itself that eases out the process. We have divided
the fabric section information into 2 parts; Technical Specifications and Commercial Specifications.
While the Technical Specification
educate the client about the Yarn Count, Reed Count, Picks per Inch, Commercial Specifications, on the other
hand, indicates what could be the timelines for a specific order to meet. Now
with this specific and varied information, it is pertinent for us to develop a
system that can allow our prospective clients to enquire for multiple products
without the hassle of memorizing any detail.
Add to Enquiry System
of folksmarket.com
Our client can send us the enquiry through two easy yet
effective steps:
1-
Sign up first; it just takes around 100 seconds.
2-
Starts browsing through different
products/fabrics, read all the details, choose the items he wishes to enquire
about and keep on adding there itself without leaving the page!!
The Counter System
will keep on informing as to how many products they have added so far. Once
they are done with, just click on Send
an Enquiry, the next page they will be in, displays all the products list
wise. Now just fill in details like Order Quantity, Expected Timeline and any
message unique for each product. Once they send it to us, we will be in
position to know what kind of demand and product our client is interested in.
This facilitates in saving lot of time for our fabric buyers.
My Account
What more, all the enquired products are stored in Buyer’s
Account which he can refer any time he wishes to. Now this My Account tab is
one of the most convenient post enquiry features of www.folksmarket.com. There is a status
bar that shows the status of the work as processing, complete, closed. The text
box at the end of Enquiry details let you know about the detailed status of the
work and payment details.
Our aim is to minimize the conversation back and forth between
us and client about the work. The client may update himself about the work
progress at any hour the day.
This Enquiry Adding page is the beta version of our Enquiry
system. There are many more features that will be added in Add to Enquiry
Section and websites as whole. The objective is to increase the status updating
conversation between client and Folksmarket.com team. This however does not
mean that we don’t believe in communication! We love to speak with our users
and clients but just want to save the inconvenience.
Our team member from Tech Team, Narendra, deserves special
accolades. Keep up good work buddy.
(PS: This piece
is not written to denigrate other organizations. Aim is simply to highlight the
issue )
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